BALFOURS SCRUMPTIOUS “FOOD PORN” CASE STUDY VIDEO PRODUCTION

» Client: Balfours

» Objective: Video campaign

» Duration: 3 x 30s

» Outcome: More than 35,000 views across Balfours’ social channels

 

About Balfours

 

Established in Adelaide in 1853, Balfours is Australia’s oldest bakery and well and truly a South Australian success story. SA-owned and operated, Balfours manufactures and distributes quality sweet and savoury treats and has bakeries in Adelaide and Sydney. They are also the creators of the famous Frog Cake, a sponge and cream cake covered with fondant in the shape of a frog’s head.

 

Our Involvement

 

With an already long-standing working (and eating) relationship, Balfours approached Adelaide Film Works wanting a video that would remind customers of their favourite baked goods in a fresh and fun way. The premise was ‘food porn’, which was delivered by showing the behind-the-scenes production of the mouth-watering tasty treats. Adelaide Film Works shot the video in super-slow motion with soft lighting and a deep black infinity backdrop. Brendan and Nat of Homan Photography were the talents behind the styling of the delectable goodies. At the same time, our creative director Justin devised the ‘money shot’ – a hanging donut covered in its signature chocolate.

 

Music aligns with a popular genre for each Balfours product featured, adding another element of interest.

The ads played at the Moonlight cinema over the summer season while simultaneously distributed online.

 

The Final Product