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So here we are, it’s Production Day


You’ve followed the steps to get here (click here to read our previous blogs on how to attain video production success) to help make the process as smooth as possible; there’s a strategy for the video concept, a script has been written and the all-important pre-production preparation is done. You’re ready to go and finally see your vision come to life.


This is an exciting stage, but it can also involve long days with potential hiccups along the way, so it is imperative to dot the i’s and cross the t’s to ensure smooth execution for the video production process.



As the client you’re the star of the show and it’s important you are presenting yourself in the best way possible. This is your big chance to showcase what you or your business is all about.


  • Are you and your staff wearing your uniforms correctly?
  • Is your branding on display?
  • Have you got the props you want?
  • If you’re shooting at your workplace, is everything in order?


Production days can be full on and exhausting, as well as expensive. Time is money and it is important to maximise any opportunities you have to showcase yourself in the best light on the day, it’s not as simple as trying again tomorrow or next week as this might be your one opportunity. Get it right the first time.



Maximise any opportunities that come your way and keep an eye out for any unexpected opportunities to create good visuals. Sometimes you just don’t know what you’ll be presented with until the day of shooting, regardless of how organised you are. Having a flexible creative approach to the day will work in your favour. Maybe the weather has suddenly turned, or your talent is having an off day – you just have to work around this. Think how you can turn a negative into a positive.



Two key points – stick to a schedule and view lists as your best friend.


Have a list of all the shots you want/need to get. That way, if any unexpected problems arise you know where you’re at and what still needs to be done. It will help keep you on track. If time starts getting away, you could miss out on important shots, but if you keep to a schedule as best as you can, it will help ensure a smooth run on the day.


Another good tip – keep moving. If problems arise, find a solution. Your talent might show up late, or not at all, but this doesn’t mean you should just sit around doing nothing. There’s always work. Refer to your list to keep you in check but be flexible and keep moving so you can get the rest of the shots you need or new ones that spring to mind.



Effective communication can make a world of difference, whether a project involves a bunch of people or just two. It is important to have open communication with the crew, on-camera talent, and anyone else involved in the project. So that everyone has an understanding of what the aiming is, what they need to do, and what to expect. Don’t catch people by surprise by keeping quiet, and don’t sit back if you’re unhappy with how things are going.


This is the time to speak up, not when everyone’s packed up and left.





It’s easy to watch what is happening before you with your ‘own eyes’. Remember, it’s important to note that’s not what is actually being captured by the camera during filming. Watching the monitor will give you the best indication of the footage captured. And given this might be your only chance to get footage, you need to be happy with the shots. Because it’s not something you can easily change six months down the track. Remember, eyes on the monitor.



There is plenty involved with video production, but one of the most important things to do is ensure the paperwork is getting done. Quite often, you’re working with unpaid talent and locations that don’t belong to you, so it is imperative to have all the relevant release forms and documents signed, including any required permits to avoid any issues with filming. 


For example, you need permission to film at someone’s private residence and even some public locations. Prepare just in case someone shows up on set questioning why you are there or what you’re doing. You can put them – and yourself – at ease by ensuring all the required paperwork is on set and shown to answer questions.




Filming days are generally long days. It’s not uncommon to do 10-to-12-hour shoots with early starts and late finishes, especially when you want to film at sunrise or sunset during the summer months. Ensure you provide a good supply of water, food and coffee to keep energy levels up. Look after the crew – and yourself – otherwise, they start to fade, mistakes at your expense. Feed, caffeinate and hydrate.


And there you have it, our ‘must-knows’ that’ll equip you for a successful production day – go forth and shoot!


In summary, a production day is an opportunity to showcase yourself or your business in the best possible light. Make the most of the opportunity, be presentable, use initiative and time wisely, be organised but flexible, communicate effectively, dotting your i’s and crossing your t’s, and coffee (lots of coffee) will work in your favour.


Here at Adelaide Film Works, we live and breathe all things video production, offering more than 20 years of on-set experience. We are experts and passionate about what we do, from quick social to web or online videos, training videos, animated videos, corporate videos, promotional videos, sales videos, product launch videos, event videos, and TV commercials to long-form television programs and documentaries. 


You name it; we do it. A one-stop-shop, Adelaide Film Works’s full-service offering as a video agency includes pre-production, logistics, location scouting, casting, scheduling and more. We’re only a quick phone call, or email, away from providing our expert advice and guidance.


We explore this aspect more in the next blog post of this 7-part series, as we enter into chapter five of video production:  Editing and Animation


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