Post production in the edit suite is where the magic happens. This is where almost anything is possible, where your project is created, honed and polished.
This includes web or online videos, training videos, animated videos, corporate videos, promotional videos, sales videos, product launch videos, event videos, and TV commercials. In our post production process, we offer colour grading and sound mixing services, and always deliver on time and on budget.
One of the most important stages of video creation, post-production is about bringing together all the pieces of the puzzle to create your visual masterpiece.
It is a technical process of multiple steps including re-defining the strategy, editing raw footage, determining duration and required formats, colour grading, sound mixing and visual effects such as motion graphics and animation.
Motion graphics and animation are an attention-grabbing and highly effective communication tool. They add depth to your story and can bring dull vision to life in an entertaining way.
With animation there are two main options – 2D or 3D.
2D animation works within the flat framework of two-dimensional space. 3D animation, on the other hand, brings in a third dimension and allows visuals to take on shape.
We start both forms with a design phase to give clients the opportunity to see what the finished product will look like before it is animated. With 3D animation a wire-frame version is also completed to showcase how all the elements will move.
Motion graphics, meanwhile, are highly effective in instances where hearing audio is compromised, such as at busy shopping centres and trade shows. They can contain central messages and are a great tool because people can still understand the video’s essence even when they can’t hear what’s being said. Often 2D animation is incorporated with live action footage.
Our experience and expertise in 2D and 3D animation extends from infographics to detailed 3D architectural renders. Our in-house animators are creative and meticulous, and with a background in graphic design, always bring another dimension to our projects. We have created 2D character animations, 2D and 3D kinetic typography videos, motion graphics, whiteboard animations, 3D logo animations and 3D photo-real builds of architectural renders. The world of animated video is growing and at Adelaide Film Works we love the challenge of an animated video where our creativity is unlimited.